Already built for the Ben & Hollie Academy
I spent the last 96 hours building something that could add an extra
£100k
per month to the Ben & Hollie Academy through a live webinar funnel.
0:00
0:00
1.5×
1×
1.25×
1.5×
2×
See the deliverables
Here are the
sample deliverables:
Funnel overview
01
funnel map
The whole system on one page
Funnel overview
Traffic to booked call: every page, email sequence and branch, and how the Meta Pixel feeds retargeting.
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The funnel
03
first-keys masterclass · register
01 · Registration
Registration page
The First Keys Masterclass: countdown, the 3 pillars, Meet your host, the free Deal Stack Calculator and your students.
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first-keys masterclass · thank you
02 · Thank you
Thank-you page
Prep video, calendar buttons, the reply-YES email and the WhatsApp group where the gift lands.
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first-keys masterclass · replay
03 · Replay
Replay + application
The replay with a working Academy application that opens the booking calendar.
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Webinar presentation
01
first-keys masterclass · live
100 slides · click through
Webinar presentation
The full live session, hook to close, built on your story from furlough in 2020 to running it all from Dubai.
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Ad creatives
03
instagram.com/theairbnbcouple_
01 · Static
Static ad
The registration promise as one image, shown in the Instagram feed.
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scripts · 5 angles
02 · Video
Ad creative scripts
Five video hooks, one angle each, all pointing at the same live masterclass.
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instagram.com/theairbnbcouple_
03 · Carousel
Carousel
Seven slides, before to after, swipeable inside the phone.
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Email sequences
03
sequence · 12 emails
01 · Registration to live
Pre-webinar
Twelve emails that get a registrant into the room warm, with no offer mentioned.
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sequence · 5 emails
02 · Replay window
Post-webinar
Five emails from replay to last chance, one job each.
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sequence · 6 emails
03 · Booked to call
Pre-call
Six emails that walk a booked applicant to the call pre-sold.
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Results
Book a call
Book a call
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